November 2025

Showcase Your Products and Services in the EMLCanada Marketplace

Showcase Your Products and Services in the EMLCanada Marketplace

When disasters strike, quick access to the right resources can make all the difference. The EMLCanada Marketplace was created to help businesses and community organizations feature the products, services, and supports that matter most during emergency response and recovery.

Organized into five easy-to-navigate categories—Equipment and Supplies, Facilities and Amenities, Services and Supports, Vehicles and Aviation, and Member Exclusives—the Marketplace connects those who have resources with those who need them most. From pumps, sandbags, and generators to heavy equipment, specialized services, and basic needs, every listing helps strengthen Canada’s emergency management network.

When local communities search for help during a crisis, your Marketplace listing appears directly in their results. That means your business or organization could be identified, contacted, and deployed—simply because you took the time to share what you have to offer.

Beyond emergency readiness, the Marketplace is a powerful promotional tool. Members can share their listings directly to social media right from the EMLCanada platform, helping to boost visibility and highlight their commitment to preparedness. It’s an easy way to support community resilience while also promoting your products and services to a national audience.

To celebrate our growing network, EMLCanada is launching #MarketplaceMonday on our social media channels—featuring member listings, innovative ideas, and resources that are making a difference across the country. Follow along, engage with other members, and help us shine a light on the businesses and organizations helping keep Canada ready.

Your listing doesn’t just promote your business—it strengthens Canada’s collective ability to respond, recover, and rebuild.

Coordination Saves Lives When Disasters Strike

Coordination Saves Lives When Disasters Strike

At EMLCanada, we’re committed to strengthening community readiness and supporting the people and organizations who step up when emergencies occur. An important part of that readiness involves understanding deployment protocols—the procedures that determine how, when, and by whom resources are activated during response and recovery operations.

1. Decisions rest with the Authority Having Jurisdiction (AHJ)

During any emergency, the authority to deploy resources lies with the organization officially managing the response— typically an emergency management centre belonging to a municipality, Indigenous government, or provincial, territorial, or federal agency. These emergency management organizations assess needs, identify priorities, and determine which products, services, and supports are required. They are also accountable for knowing what resources are deployed, where and for what purpose.

Participation on the EMLCanada platform helps businesses and community organizations become visible and accessible when those decisions are made. However, activation and deployment still depend on the AHJ’s direction. Their decisions ensure that the right resources are mobilized, at the right time, for the right reasons.

2. Self-deployment can do more harm than good.

When disaster strikes, coordination is critical. Well-intentioned individuals, businesses, and organizations that self-deploy—arriving before they are requestedor acting independently—can unintentionally strain local systems, duplicate efforts, or exacerbate the ongoing safety or security issue. Even when needs are urgent, it is always best to offer your support through official channels and await confirmation before taking action.

By following established deployment protocols, every community member —emergency responders, local governments, businesses, and volunteers—contributes to a more efficient, organized, and effective response. Together, we can strengthen coordination, reduce confusion, and ensure that help reaches those who need it most.